US Amazon Ecommerce Forecast 2025

The Ecommerce Giant Gains Ground in Key Product Categories

Report by Blake Droesch | UPDATED: May 1, 2025

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About This Report

Amazon's sales share will continue to grow in key product categories. But food and beverage remains a rare weak spot for the ecommerce giant.

Topics

Retail Ecommerce Sales

United States

Despite accounting for more than 40% of US ecommerce sales, Amazon continues to outpace its competitors. The ecommerce giant is making inroads in health and personal care, but it still faces an uphill battle in food and beverage, a coveted retail category that continues to grow online.

This deck covers:

Amazon's US ecommerce sales forecast through 2027
Amazon's fastest- and slowest-growing product categories and the categories driving incremental sales growth
The categories where Amazon is gaining sales share and where white-space opportunities exist for other retailers

This deck can help you:

Develop commerce strategy (retailers and brands)
Showcase opportunities to customers (solution providers)

Here’s what’s in the full report

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9charts

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Charts in This Report

Amazon’s US Ecommerce Sales Will Grow 8.2% This Year, Slightly Outpacing the Total Market (billions in US Amazon ecommerce sales, % change in US Amazon vs. total ecommerce sales, 2023-2027)Amazon Will Account for 40.5% of US Ecommerce Sales in 2025 as It Slowly Continues to Gain Market Share (% of total US retail ecommerce sales, Amazon vs. non-Amazon, 2023-2027 )

Computer and Consumer Electronics Will Remain Amazon’s Largest Category, Accounting for 21.1% of Sales in 2027 (% of US Amazon retail ecommerce sales, by product category, 2025 & 2027 )Health and Personal Care Will Be Amazon’s Fastest-Growing Category, With a CAGR of Nearly 10% Between 2025 and 2027 (% change in US Amazon ecommerce sales and 2-year CAGR, by product category, 2025-2027 )

Amazon Will Outpace Market Growth in Most Categories, Particularly Computer and Consumer Electronics (US Amazon vs. non-Amazon ecommerce sales CAGR and ppt difference, by category, 2025-2027 )Incremental Sales Dollars Will Come From Amazon’s Largest Categories: Consumer Electronics and Apparel (billions in incremental US Amazon retail ecommerce sales, by product category, 2025 vs. 2027)

Amazon Will Grow Slower Than the Market in the Coveted Food and Beverage Category (US Amazon vs. non-Amazon retail ecommerce sales CAGR, by product category, 2025-2027 )Amazon Will Gain the Most Share in Computer and Consumer Electronics, and Will Increase Share in 5 Categories Overall (Amazon % of US retail ecommerce sales in select product categories, 2025 & 2027 )

Amazon’s Market Share Will Remain Flat or Decrease Slightly in Media, Home Furnishings, Food and Beverage, and Auto (Amazon % of US retail ecommerce sales in select product categories, 2025 & 2027 )

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