Time Spent With Connected Devices 2025

Video Content Drives CTV Growth as AI Reshapes the Diversified Digital Landscape

Report by Jacob Bourne  | Jun 6, 2025
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About This Report
US consumers will spend 8.6 hours daily with digital media in 2025. How they divide that time across devices is evolving as video content drives strong growth in connected TV usage.
Topics
Time Spent with Media
Connected TVs
US

As consumers divide their 8.6 daily digital hours between large and small screens, the attention landscape is shifting. Video content and AI-powered experiences are fueling strong growth in connected TV (CTV) usage.

This deck covers:

  • Time spent on internet-connected devices
  • Consumer use of digital devices and activities

This deck can help you:

  • Develop media strategy and allocate budget for campaigns (brands and agencies)

Here’s what’s in the full report

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authors

Jacob Bourne

Contributors

Kyndall Krist
Senior Copy Editor
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Oscar Orozco
Senior Director, Forecasting
Ana Sazon
Chart Editor
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Yoram Wurmser
Principal Analyst