Editor’s note: Tariff updates are happening at a breakneck pace. This content is current as of May 13, 2025, but you can stay up to date with all of our latest coverage on the impact of tariffs here.
The trend: The Trump administration is beginning to step back from some of its most extreme trade measures.
Why it matters: Marketplaces like Shein, Temu, and even Amazon Haul—which were built on low-cost, duty-free imports—have had to pivot quickly:
While the 90-day tariff reduction on Chinese imports offers companies a temporary reprieve—giving them a chance to restock US-based warehouses and reassess supply chain strategies—the deal’s short duration ensures that uncertainty remains high.
Moreover, it's unclear whether these strategic shifts can preserve growth or customer loyalty. Although it’s still early days, both Shein and Temu had sharp sales declines following price increases.