The development: Consumers are tightening their belts, which is leading them to cook at home at the highest rates since the pandemic, Campbell’s CEO Mick Beekhuizen said during the company’s earnings call.
The overall picture: Campbell’s beat analysts’ top and bottom line expectations, despite the challenging environment.
The company reaffirmed its full-year outlook, excluding the impact of tariffs, guiding to:
To mitigate tariff-related pressures, Campbell’s is actively managing product costs and inventory, exploring alternative sourcing, and raising prices when necessary. Still, the company warned that if current tariffs remain in place, it expects to land at the low end of its outlook, with an anticipated 3 to 5 cent per-share headwind from tariff costs.
Our take: Campbell’s, like its CPG peers, is navigating a cost-conscious consumer environment that’s reshaping spending behavior. The company is pulling multiple levers to stay resilient—including brand extensions like the Limited Edition Milano Caramel Café au Lait and the return of the London Fog variety—demonstrating a keen understanding of both value-seeking and trend-driven shoppers.
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First Published on Jun 2, 2025