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Which factor most motivates consumers to buy from TikTok Shop?
A) Ads on TikTok B) Product reviews C) Influencer recommendations D) Discounts and promotions
More than half (52%) of users who have shopped from TikTok Shop in the past 12 months were motivated to spend by discounts and promotions, according to YouGov.
Most Shein website visitors in the US fall within what age group?
A) 18-24 B) 25-34 C) 35-44 D) 45-54
US adults aged 35 to 44 made up the biggest share of unique visitors to Shein in March 2025, per Comscore Inc.
Annie’s “Now Cheesier!” mac and cheese replaces milk with what?
A) Oat milk B) Butter C) Corn starch D) Water
The new recipe features corn starch as a thickening agent, and consumers are upset about the switch.
David’s Bridal is opening shop-in-shops offering what?
A) Tuxedos and suits B) Flower arrangements C) Skincare D) Stationary and invitations
David’s Bridal is partnering with Generation Tux to offer tuxedo and suit rentals within its stores.
True or false? More than half of US consumers consider wellness an important priority.
True; 84% of US customers consider wellness a top or important priority, per McKinsey.
What percentage of consumers worldwide believe brands have reduced pack sizes but maintained or increased their prices, according to a February EY survey?
A) 42% B) 63% C) 71% D) 78%
78% of consumers have noticed this change, and 55% say they only buy branded products on promotion, per the survey.
Over three-fourths of businesses believe which social platform is best at driving search engagement, according to an Adobe survey?
A) TikTok B) Linkedin C) X (formerly Twitter) D) Pinterest
80% of businesses believe Pinterest outperforms other search platforms in driving engagement, and 39% of consumers use pinterest as a search engine, according to the March 2025 study.
Which drink did Coca-Cola just launch in response to a TikTok trend?
A) Cereal Milk Sprite B) Sprite + Tea C) Coke + Chai D) Flamin’ Hot Sprite
The product was inspired by a TikTok trend of consumers dipping tea bags in their Sprite, according to a press release from The Coca-Cola Company.
True or false? Bridal jewelry spend has increased more significantly than non-bridal jewelry spend since 2023, according to a Plumb Club study.
A) True B) False
Non-bridal jewelry has seen a 23% increase, while bridal jewelry has only increased by 2%, according to the study.
Which of the top 10 retail ecommerce marketplaces worldwide is growing the fastest?
A) AliExpress
B) Amazon
C) Walmart
D) Pinduoduo
E) Douyin
Walmart’s gross merchandise value (GMV) is growing the fastest. Interestingly, Douyin, including TikTok, is No. 2, according to ECDB.
What’s the most popular category for graduation gifts this year?
A) Electronics
B) Clothes/footwear
C) Toys/hobbies/collectibles
D) Jewelry/accessories
Some 42% of US adults have purchased or plan to purchase clothes/footwear for someone who is graduating this year, according to CivicScience. Toys/hobbies/collectibles (31%) and electronics (31%) tie for the next most popular category, followed by jewelry/accessories (28%).
What’s the number one reason shoppers worldwide choose to shop in-store?
A) Avoiding shipping costs/wait times
B) Experiencing products firsthand
C) The in-store atmosphere
D) Greater opportunities to discover new products
Over half (51%) of shoppers worldwide choose to shop in-person to experience products firsthand, the leading reason for in-store shopping, according to February data from Criteo.
While 68% of US consumers aren’t looking for brands to take a stance on social or political issues, what percentage say they lose trust when a brand reverses course on social and political issues?
A) 25%
B) 35%
C) 55%
D) 75%
Over half of consumers lose trust in a brand when it reverses course on social and political issues, according to recent Gartner data.
Among consumers who have tried DIY beauty as a replacement for salon services, which is the most popular treatment?
A) Press-on nails
B) DIY lash extensions or lifts
C) At-home hair coloring/glossing
D) Self-tanning products
Nearly half (48%) of US DIY beauty consumers have used at-home hair coloring/glossing products within the last six months as a replacement for salon services, according to data from CivicScience. Some 30% have used press-on nails, 24% have used self-tanning products and 23% have used DIY lash extensions or lifts.
True or false? Current customers of Whole Foods Market are more likely to consider themselves healthy eaters compared with the total US population.
True. Over three-quarters (77%) of current Whole Foods customers consider themselves a healthy eater, versus 53% of all US adults, according to YouGov data.
What category is China’s No. 1 export to the US?
A) Toys and games
B) Plastics
C) Machinery
D) Electrical equipment
E) Furniture
All of the above are major exports, but electrical equipment accounts for the greatest share, at 27.5% of total exports from China to the US, according to 2024 data from Trading Economics.
What is the most common way US diners typically place a to-go order?
A) Third-party app
B) Over the phone
C) Drive-thru
D) Restaurant’s website
Diners typically order via drive-thru, according to October 2024 data from The Harris Poll and TouchBistro.
On which leading US retail site/app do users average the most time per visit?
A) Amazon
B) Temu
C) Etsy
D) Walmart
Users average 8.9 minutes per visit on Amazon, more than any other leading retailer, according to February 2025 data from Comscore.
US consumers said they were willing to pay $5.56 for a dozen eggs in April, per Numerator. How much did they actually pay?
A) Less than that
B) About that much
C) More than that
US consumers are willing to shell out (pun intended) more than they may realize for eggs, spending an average of $6.54 per dozen eggs in April, according to Numerator.
Which of the following products is not part of Ferrero North America’s new snack launch?
A) Ferrero Rocher chocolate squares
B) Oreo Honey Maid
C) Tic Tac Dr. Pepper
D) Nutella Peanut
Oreo Honey Maid is not one of the products as part of Ferrero North America's new snack launch. The food company is introducing new products at the 2025 Snacks and Sweets Expo, which are designed specifically for the North American market, according to athe press release.
Where will Eataly open several new locations this year?
A) Rockefeller Center
B) MSC World America
C) American Dream mall
D) JFK Airport
Eataly is expanding to terminals 4, 5, and 8 in JFK Airport, which will be the Italian marketplace’s first travel locations.
Which generation is most likely to opt into emails and texts from brands in exchange for better prices or early access to deals?
A) Gen Z B) Millennials C) Gen X D) Boomers
43% of all shoppers are willing to opt in, but this preference is even stronger among Gen Z (54%), according to an April 2025 Wunderkind report.
True or false? Mother’s Day retail spending is expected to increase this year.
A) True B) False
Mother’s Day retail spending will reach $34.1 billion this year, a $600 million increase from 2024, but less than the holiday’s $35.7 billion record in 2023, according to NRF’s annual survey. Flowers remain the most popular gift category (74%).
Which band partnered with 7/11 to launch a branded pop-up store and curated Spotify playlist?
A) Zac Brown Band B) The Fray C) Green Day D) Nickelback
7/11’s new Slurpee flavor, “Kerplunk Kandy Grape,” is an ode to Green Day’s 1992 album “Kerplunk!” Each cup also contains a QR code linking to a Spotify playlist crafted by Green Day.
Which generation is most likely to use a dumb device (i.e., electronics with limited functionality like stereo systems, digital cameras, and flip phones)?
A) Gen Z
B) Millennials
C) Gen X
D) Baby boomers
Gen Z is the most likely age group to use dumb devices, according to CivicScience.
What percentage of US consumers plan to decorate their home to celebrate Cinco de Mayo?
A) 11%
B) 21%
C) 31%
D) 41%
Only 11% of consumers will decorate their homes for the May holiday, the least popular way to celebrate, according to Numerator. The top ways to celebrate include going out to eat (38%), gathering with family and friends (35%) and going out for drinks (33%).
Which club retailer is offering real-world membership deals on gaming platform Roblox?
A) Sam’s Club
B) BJ’s Wholesale Club
C) Costco
Roblox players can participate in three new games to unlock real-life deals applicable to Sam’s Club members, as reported by MediaPost.
True or false? Since 2018, fewer US consumers buy most of their groceries where they have a loyalty program?
False. Some 43% of consumers say they buy most of their groceries where they have a loyalty program, up from 35% in 2018, according to CivicScience.
Which of the following luxury brands is ranked highest in consideration among US consumers?
A) Louis Vuitton
B) Dior
C) Gucci
D) Burberry
Some 11.9% of US consumers say they would consider making a purchase from Gucci, according to data collected by YouGov between January 1 and April 16, 2025. This is down from the 13.4% that said they’d consider the brand between September 17 to December 31, 2024.
As a result of US tariff policies, most Americans expect consumer good prices to….
A) Increase
B) Decrease
C) Stay the same
Some 47% of US adults expect prices to increase a lot, and another 30% expect them to increase somewhat, per April 2025 data from Associated Press-NORC Center for Public Affairs Research.
True or false? More than half of US consumers would be willing to pay more for discontinued products they love?
True. In fact, 66% of US consumers would be willing to shell out for products like Game Boys and Crystal Pepsi, according to data from UserTesting.
The new mascot for Hotels.com is what anthropomorphic character?
A) A key card
B) A bell
C) A minibar
D) A swimming pool
Bellboy is a bell with arms and legs.
Which retailer was not ranked among the top 10 of the National Retail Federation’s Top 50 Global Retailers report?
A) Costco
B) Trader Joe's
C) Aldi
D) Walmart
Walmart topped the list, followed by Amazon. Trader Joe's, which isn’t a global chain, did not appear on the list.
Some 76% of consumers say they want to support sustainable brands. What percent of their purchases actually reflect this value?
A) 8%
B) 38%
C) 78%
Conscious consumerism accounts for 38% of purchases, according to Public Inc. and Iposos’ Conscious Consumers Report.
Which brand dropped from the third to the tenth most popular Easter candy this year, according to data from Attain?
A) Snickers
B) Milky Way
C) Kit-Kat
D) M&Ms
While Snickers has fallen in its ranking, Reese’s has remained the brand with the highest total spend during the five weeks leading up to Easter in 2024 and 2025, according to Attain.
Which stage of the online shopping journey brings happiness to the greatest percentage of consumers, according to a recent Harris Poll?
A) Waiting to receive an order
B) Searching for deals
C) Completing the purchase
D) Putting items in a cart
A majority of consumers (56%) get the most joy in the online shopping experience from completing the purchase rather than waiting to receive their order (53%), putting items in their cart (43%), or searching for deals (47%), according to the survey.
Which provider is most popular with consumers on online delivery services, according to a global study from the International Food Policy Study report?
A) Restaurants
B) Convenience stores
C) Grocery stores
D) Meal kit services
Of the 58% of consumers who use online retail and delivery platforms, 36% order from restaurants, followed by 28% from online supermarkets, according to the study.
What brand is encouraging profitable donations with a ‘Pay What You Want’ food truck tour?
A) KIND Snacks
B) Newman’s Own
C) Ben & Jerry’s
D) Chobani
The brand will donate all profits from the truck, which will make 100 stops between Maine and Florida, to its nonprofit the Newman’s Own foundation.
Barbie is celebrating Ken’s birthday by launching a doll in the likeness of which of the following people?
A) Ed Sheeran
B) Aaron Judge
C) Patrick Schwarzenegger
D) LeBron James
Mattel is launching a series of ‘Kenbassadors’ to help Ken celebrate his 65th birthday, and LeBron James is the first pick.
Which age group is least likely to purchase premium snack products?
A) 35-44 B) 45-54 C) 55-64 D) 65-74
Consumers aged 35 to 44 are least likely (70.4%) to purchase premium products, while those aged 45 to 54 are most likely (76.3%), according to data from Circana.
Which luxury car brand is partnering with Resy to give consumers the opportunity to enjoy a fine dining experience in the backseat of one of their vehicles?
A) Audi
B) Mercedes-Benz
C) Cadillac
D) BMW
Following a successful run in New York City, “The Cadillac of Reservations” activation is heading to Beverly Hills, Miami, and San Francisco, according to MediaPost. Consumers can enjoy a five-course dining experience on the vehicle’s stowable tray tables along with a song pairing for each dish.
What is the top reason consumers don’t purchase more private label products?
A) Habit (always purchase the same brands)
B) Concerns about quality or consistency
C) Limited variety or availability
D) Preference for specific national brands
Some 30% of US consumers say limited variety or availability is the top barrier to purchasing more private label products, according to Numerator. A quarter say habitual shopping is the biggest challenge, while 24% say they have concerns about quality/consistency, and 21% say they have a preference for specific national brands.
What percentage of US consumers believe now is a bad time to make a major purchase like a new car or home improvements?
A) 30%
B) 40%
C) 50%
D) 60%
Six in 10 consumers think it’s a bad time to make a big purchase, according to data from CivicScience. Only 14% believe it’s a good time to make a purchase, while 26% believe it’s about average.
Which discount retailer has the biggest customer overlap with Temu?
A) Ollie’s Bargain Outlet
B) Five Below
C) eBay
D) Dollar Tree
Over a quarter (25.5%) of Five Below customers have shopped at Temu, according to Earnest Analytics. Ollie’s Bargain Outlet comes in second, with 24.8% of its customers shopping at Temu, followed by eBay (23.8%) and Dollar Tree (22.5%).
Which of the following is not a product launched by Oreo this year?
A) Oreo Game Day Cookies
B) Golden Oreo Cakesters
C) Frank’s Red Hot Oreos
Oreo does not have a Frank’s collab, but maybe one day.
David’s Bridal is debuting what new category?
A) Flowers
B) Linens
C) Menswear
D) Jewelry
David’s Bridal now offers menswear.
Which of the following is not a futuristic food product presented at Expo West?
A) Ketone-IQ
B) Refrezz
C) Both Burger
D) Cryolipids
Ketone-IQ is an energy shot, Refrezz is a wellness soda, both burger is a plant- and meat-based burger, and cryolipids are not a real food…yet
Which adjective now shows up on 62% of US restaurant menus?
A) Small-batch
B) Crispy
C) Deconstructed
D) Smashed
“Crispy” appears on 62% US restaurant menus, according to Datassential, indicating a consumer focus on texture.
What is the No. 1 factor US wine drinkers consider when buying wine?
A) Brand
B) Ratings
C) Bottle or label design
D) Price
Price is key when buying wine, ranked by 89% of wine drinkers as either very or somewhat important, per YouGov.
Which retailer is offering an Easter meal that can serve eight people for less than $6 a person?
A) Walmart
B) Aldi
C) Target
D) Lidl
Items in Walmart’s holiday package include ham, green beans, and corn on the cob. The package is available through April 20.
Which category is still most purchased offline, according to a YouGov survey?
A) Food and groceries
B) Beauty
C) Furniture
D) Kitchen and home appliances
Only 11% of consumers either mostly or completely buy groceries online. Tech products have the highest ecommerce presence, with 36% of consumers primarily purchasing them online, according to the survey.
What percentage of consumers say they’re at least somewhat concerned with sustainability when shopping, according to a Blue Yonder survey?
A) 12%
B) 39%
C) 78%
D) 86%
While consumers are interested in sustainable products, 54% said the higher costs are a barrier to purchase, the survey found.
Which retailer is opening five shop-in-shop stores, each showcasing a brand based in the same area?
A) GNC
B) Ulta Beauty
C) The Dollar Tree
D) The Vitamin Shoppe
The Vitamin Shoppe just launched its “Hometown Stores” concept in its Sandy, Utah, location, which features partners like supplements brand Bucked Up. This strategy offers “partners a unique opportunity to create dynamic retail showcases right in their own backyards,” said CEO Lee Wright in a press release.
Which retailer just opened a cafe and content creation studio inside one of its locations?
A) Fashion Nova
B) Princess Polly
C) Zara
D) Forever 21
Zara’s new store in Nanjing, China features a “fit check” studio, where customers can shoot content and download it directly onto their phones.
Which of the following do marketers say is the most important factor in retail media budget allocation?
A) Media mix modeling (MMM) recommendations
B) Adherence to joint business plans
C) Following performance measurement
D) Annual budgets set based on the previous year’s performance
Trick question. MMM recommendations, following joint business plans, and performance measurement all tied for the most important factor in allocation retail media budgets, with 38% of marketers citing each, respectively, according to Skai’s 2025 State of Retail Media report. Annual budgets set based on the previous year came in second, with 35% of marketers indicating it was an important factor.
Which generation is the most likely to say stuffed crust is their preferred type of pizza crust?
A) Gen Z
B) Millennials
C) Gen X
D) Baby boomers
Nearly a quarter (22%) of Gen Z consumers prefer stuffed crust on their pizza, compared with 19% of millennials, 12% of Gen Xers, and 5% of baby boomers, according to CivicScience.
7-Eleven’s latest Slurpee flavor was created in partnership with which sports star?
A) Michael Jordan
B) Simone Biles
C) Shaquille O’Neal
D) Stephen Curry
The limited-time Sour Pineapple Slurpee is inspired by one of the flavors in O’Neal’s gummy brand, Shaq-A-Licious XL Gummies, as reported by Food & Wine.
What percentage of US adults under the age of 35 eat packaged meals and sides once a week or more?
A) 9%
B) 19%
C) 29%
D) 39%
Nearly a fifth of US consumers under 35 eat prepackaged meals and sides once a week or more, according to CivicScience.
Etsy’s active seller count declined for the third consecutive quarter in Q4 2024. How many sellers did the marketplace lose in total last year?
A) 500,000
B) 950,000
C) 1.1 million
D) 1.4 million
Etsy’s active seller count dropped from 7 million at the beginning of 2024 to 5.6 million by the end of the year, according to Marketplace Pulse.
True or false? Most consumers will pay more for services that save them time, even as inflation persists.
True, 67% have paid for services in the past 12 months, according to Pymnts.
Reebok is reentering which sports market?
A) Horseback riding
B) Snorkeling
C) Golf
D) Dance
Reebok Golf will launch this month with performance footwear and apparel.
What percentage of US consumers say tariffs won’t change their shopping habits?
A) 9%
B) 12%
C) 15%
D) 18%
Some 9.4% of consumers don’t expect to make any changes in response to tariffs, according to February 2025 data from Numerator. Of those making a change, looking for sales or coupons to offset price increases is the most popular choice.
Which of the following is not a real D2C subscription company?
A) Japan Crate
B) SnackAtlas
C) Little Passports
D) Ritual
SnackAtlas is not a real subscription service, but all the rest are.
The National Women’s Soccer League has added what creator-led beverage brand as a sponsor?
A) Prime Hydration
B) Unwell Hydration
C) Chamberlain Coffee
D) KIN Euphorics
“Call Her Daddy” host Alex Cooper’s Unwell Hydration is sponsoring the soccer league.
Which brand just released a product that glows under blacklight?
A) Mountain Dew
B) Skittles
C) Nerds
D) Sour Patch Kids
Sour Patch Kids’ new candy contains edible confetti with turmeric extract, which enables it to glow in blacklight, according to a press release. This launch was fueled by the brand’s “mischievous personality and willingness to experiment with new flavors and formats," said Mondelez senior brand manager Grace Howard.
Which food and beverage company just entered the ready-to-drink alcohol market with a vodka hard seltzer?
A) Nestlé
B) Mondelez
C) Unilever
D) Kraft Heinz
Crystal Light, a powdered drink brand by Kraft Heinz, launched a vodka mixed drink after finding that nearly 1 in 5 Crystal Light consumers use the product as a mixer for their cocktails, according to a press release.
Private label brands account for what percentage of all unit sales, according to a Numerator survey?
A) 24%
B) 15%
C) 36%
D) 18%
Driven by rising prices, private brands account for 24% of unit sales across 10 major product categories. 99.9% of US households purchased a private label grocery item in the past 12 months, followed by health and beauty at 99.2%, according to the survey.
86% of Gen Z prefers phone calls over digital channels for which of the following?
A) Ordering food
B) Resolving a customer service issue
C) Canceling a streaming subscription
D) Making a doctor’s appointment
Gen Z’s aversion to phone calls stops at their customer service complaints. 65% of Americans prefer phone calls for reaching retail and travel brands, and this number rises to 86% for Gen Z and younger millennials, according to a PolyAI survey.
The CEO of what company said sales will likely be down this year as a result of the rising price of eggs?
A) Denny’s
B) Color Kitchen
C) William’s Sonoma
D) BakeDeco
Brands that see an uptick in sales in the spring due to Easter egg traditions, like decorating company Color Kitchen, are bracing themselves for a slower season. “I think sales will be down,” founder and CEO Ashley Phelps told CNBC.